Since 2012, Louise has been running Awards Writers, a specialist awards-writing consultancy. Working with a small, hand-picked team of fellow experts, Awards Writers has secured trophies for individuals and businesses of all sizes across all sectors in the UK and internationally. A staggering success rate of 80% of being entries shortlisted and around half going on to win keeps clients coming back year after year. She’s an experienced judge and author of Glory: The Magic Formula for Winning More Business Awards.
As a former communications and PR manager, Louise has spent her career sniffing out stories. She firmly believes it’s the combination of a strong narrative backed up with good numbers which helps people win awards.