Big Business, Local Power: Why Connection Is Your Competitive Edge

Why Big Businesses Belong in Local Business Networks

Insights from Bluestone and Hako Machines

When you picture a local business network, you might imagine a room full of start-ups, independents, and SMEs swapping ideas and support. But increasingly, large businesses are stepping into these spaces — not just to lend their weight, but to gain something meaningful in return.

At We Are Wakefield, we’ve seen how transformative it can be when major employers get involved. And we’re not the only ones. Two of our members — Bluestone and Hako Machines — shared what being part of a local network has meant for them. Their reflections offer a compelling case for why big businesses should pull up a chair.

Vineesh Madaan, Managing Director of Bluestone, puts it simply:

“Being part of a local business network has been a great way for Bluestone to build relationships, share experiences, and support each other’s growth within our local economy. Networks like this make it easy for businesses of all sizes to come together. For us, it’s not just about making connections, but also about sharing knowledge, opening doors, and supporting others in our community.”

That sense of shared purpose — of being part of something bigger than your own bottom line — is a recurring theme. But it’s not just about goodwill. It’s about strategy, too.

Sylvie Giangolini, Managing Director of Hako Machines, has seen tangible business benefits since joining:

“Cannot recommend the value of We Are Wakefield enough. Since joining last year, we have new suppliers supporting our IT, Audio Visual/Visitor Management systems, SEO support and have taken on two apprentices at our Wakefield office — something we wouldn’t have thought of without the networking of We Are Wakefield. We have also forged a long-lasting collaboration with another Wakefield manufacturer in that we now supply their products as part of our range offering, adding value and support to all our UK customer base.

Joining for us wasn’t just about what we can sell — it was how do we improve our business, which in turn makes us better support our UK customer base. If we can also give something back to our wider community, there’s win-wins all round.”

That’s the magic of local networks: they’re not just about visibility or reputation (though those come naturally). They’re about unlocking new supply chain partners, discovering talent, and finding unexpected collaborations that make your business stronger.

And let’s not forget the internal impact. Employees want to feel connected — not just to their work, but to the place they live and the values their employer stands for. Local engagement offers real opportunities for staff to mentor, volunteer, and grow.

For large businesses, joining a local network isn’t a box-ticking exercise. It’s a strategic move that delivers on ESG goals, strengthens brand loyalty, and opens doors to innovation. It’s about being part of the local story — not just operating in it.

At We Are Wakefield, we believe our strength lies in our diversity — from microbusinesses to multinationals. When large organisations get involved, they elevate the entire network. And in return, they gain insight, connection, and impact that can’t be found elsewhere.

If you’re a large employer in Wakefield or the surrounding area, we’d love to welcome you into our community. Come along to our next event or drop us a line — let’s build something brilliant, together.

Contact: Claire@wearewakefield.org.uk