We Are Wakefield is pleased to announce the appointment of Jonathan Scott, Director at Northern Media, to the We Are Wakefield Board.
Jonathan joins the Board with a strong background in marketing strategy, sales, and performance-driven campaigns, bringing expertise that will support We Are Wakefield as it enters its next phase of growth.
Strengthening Marketing and Strategic Capability
A goal-orientated marketing professional, Jonathan is passionately focused on achieving the strongest possible return on investment. He works closely with clients to gain a thorough understanding of their objectives and aligns marketing strategies directly to business goals—an approach that closely reflects We Are Wakefield’s commitment to meaningful, measurable impact.
His experience spans strategic planning, budget management, and campaign delivery, alongside detailed evaluation using a wide range of KPIs including Google Analytics, keyword rankings, call traffic, social media performance, PR reach, lead generation, and conversion metrics.
Joining a Strong and Diverse Board
Jonathan joins an established and diverse We Are Wakefield Board, bringing together senior leaders from across business, education, professional services, and the public sector. The Board includes:
- Sylvie Giangolini, Chair – Managing Director of Hako Machines
- Helen McDonald, Vice Chair – Managing Director of Solupak
- Clare Thornton, Managing Director of Thornton Jones Solicitors
- Peter Molyneux, Treasurer – Estate Director at The Nostell Estate
- Debbie Lee, Employer Engagement Manager at Heart of Yorkshire Education Group
- Lucy Newton, Economic Place Manager at Wakefield Council (Advisor to the Board)
Together, the Board provides strategic leadership and guidance to ensure We Are Wakefield continues to champion the district and deliver impact for its partners and stakeholders.
A Warm Welcome
Claire Sutherley, Managing Director of We Are Wakefield, said:
“Jonathan’s appointment is a fantastic addition to the We Are Wakefield Board. His depth of experience in marketing strategy and his strong commercial mindset will be incredibly valuable as we continue to grow the organisation and demonstrate impact for our partners and the wider district. I’m really looking forward to working closely with him as we shape the next chapter of We Are Wakefield.”
Sylvie Giangolini, Chair of We Are Wakefield, added:
“Jonathan brings a skill set that complements the existing strengths of the Board perfectly. His strategic insight and data-led approach will help ensure our activity remains focused, effective, and aligned with our long-term vision for Wakefield. We are delighted to welcome him to the Board.”
Looking Ahead
Reflecting on his appointment, Jonathan Scott said:
“I’m honoured to have been invited to join the WAW board. Claire, the board and our ambassadors have played a key role in driving the progress of WAW, so it’s great to be part of such a fantastic local success story. I hope that my background in sales and marketing will help support Claire and WAW during our next phase of growth.”
Jonathan’s collaborative approach, combined with his focus on insight, performance, and return on investment, will help strengthen We Are Wakefield’s marketing strategy and communications as the organisation continues to champion Wakefield as a place to live, work, visit, and invest.
We are delighted to welcome Jonathan to the Board and look forward to the contribution he will make to We Are Wakefield’s continued success.